Ger / Eng

Exhibition

Mercedes-Benz

Amsterdam, 2012

2012 started the pre-communication of the new Citan at the AutoRAI in Amsterdam.

In the black box placed at the outdoor area of the exhibition was a 1:1 white model of the car highlighted with 5 HD-projectors staged. Production Office looked after this 3D projection mapping project from the beginning and was in charge of the technical realization and the interface planning of the media production.

The challenge here was to integrate this high-precision technology within a temporary construction and to build it in a short time. This work was awarded with the first place at the Adam Awards in the category L, exhibition-booth up to 500m2.